Absorption Rate Analysis – November 2025: The Record-Breaker, the Hold-Out, and the Changing Face of Real Estate

At first glance, November looked a lot like any housing market looks as it cools down for the holiday months. Admittedly, the surges and drops in absorption rate weren’t too remarkable. But a closer look reveals a neighborhood dramatically dropping to its lowest absorption rate since we started publishing our numbers. Meanwhile, another city is […]

These Three Local Charities Are Making It Easy to Give Back This Holiday Season

It may be cliché to point out that real estate is a “people” business, but there’s a solid foundation of truth to the saying. Many of our agents are either loyal contributors or direct volunteers to numerous local charities and non-profit organizations focused on giving back to the LA community. For these agents, it’s not […]

High Times in High Rises: How to Buy a Condo in Century City

Featured image credit: Basil D Soufi Few areas in the United States so artfully combine urban living with style and sophistication like Century City. It’s like a mini-city within a city; a compact and curated mecca where luxury marries business in mirrored facades of gleaming glory. Life in Century City practically demands high-rise living. And […]

Baldwin Hills and Baldwin Village Are NOT the Same – How to Tell the Difference

Featured image credit: InSapphoWeTrust Baldwin Village and Baldwin Hills are just a hop, skip, and a jump away from one another. But that’s not an invitation to confuse the two distinct communities. Still, two minutes in LA traffic, and you’ll understand this isn’t a city that waits for an invitation. Baldwin Village and Baldwin Hills […]

Double Duplexes Emerge as Unlikely Champions of LA’s Housing Needs

Amidst the dense housing regulations of Los Angeles, a cozy loophole is creating a clearing of sorts. It’s in this refuge from the tangles of red tape that we find double duplexes, the unlikely champions pushing progress forward in the city’s desperate need for housing. One lot. Two duplexes. And as many as 20 separate […]

Redefining Real Estate for the 55+ Generation: A Real Estate Agent’s Quest to Lead a New Division Focused on Seniors and Families

A Division Born from Experience and Compassion When you open your front door and invite someone to sit across from you at the kitchen table to talk about what comes next, it takes trust. For many longtime homeowners, especially those 55 and older, that conversation isn’t simply about selling a house; it’s about closing one […]

Hollywood FX Makeup Artist Legends Inspire Your Nightmares – and New Generations of Talent

You think you’ve got a hard day ahead of you? Somewhere, someone in Hollywood is waking up to the colossal task of turning some of the world’s most objectively beautiful celebrities into pop culture’s most hideous monsters. It’s a year-round job for the entertainment industry’s FX makeup artist masters. But as Halloween approaches, their creature […]