Tariffs and Immigration Keep the Average Home Price in California Rising. Here’s What You Can Do as a Real Estate Agent.

I’m a firm believer that politics has no place in our role as service providers to our community. But when political changes impact our industry, we as professionals can’t simply ignore them. This isn’t a political opinion, nor an attempt to sway political perspectives. It’s a call to do what’s needed to best serve our […]

Absorption Rate Analysis – March 2025: Course-Correcting from February’s Surge

It almost feels like March is an apology to the prospective homebuyers of the Greater Los Angeles area for February’s unanimous surge into the seller’s market. It was mostly a kinder month for the buyers, showing drops closer to the buyer’s market in all except four of these communities. And two of those just treaded […]

How Could AI in Real Estate Transform the Industry? 6 Ways Revealed

In just a few very short years, Artificial Intelligence (AI) has infiltrated virtually every sector of business across the world. Real estate is not exempt. However, real estate agents concerned about being replaced by an AI agent shouldn’t be losing any sleep. If anything, the growing use of AI in real estate will make their […]

Absorption Rate Analysis – February 2025: Things Are Looking Up for Home Sellers. Way Up.

It seems that in the Greater Los Angeles area’s absorption rate stats, what goes down must come up. January’s month of down-the-line decreases in absorption rates were countered in February with increases across the board. We had a similar surge in every neighborhood in March 2023. So, while it’s rare, it happens. And it was […]

14 Iconic Structures and Notable Properties Lost in the Los Angeles Wildfires

Featured image credit: Suiren2022 The Los Angeles wildfires of January 2025 were historic in their levels of property damage. And while we’re still assessing the full loss, the absence of several iconic structures and notable properties was quickly apparent. Obviously, there’s no comparing the loss of property, no matter how legendary, to the loss of […]

Absorption Rate Analysis – January 2025: We’ve Never Seen a Month Like This Before

We’ve never seen a month like January 2025 in the history of publishing our absorption rates. And with so many monumental factors at play, it’s tough to pin these results on one thing. New presidential administration? Citywide fires? The Grind to Greatness Realtor Race? In short, we expected a drop in absorption rates in January. […]

Modernism Week Palm Springs Celebrates 20th Anniversary with Magic Line-Up

It seems there isn’t a second that passes in the Coachella Valley when Mid-Century designs aren’t celebrated in some way. Yet, Palm Springs still devotes a “week” to Mid-Century Modern styles. That “week” lasts 10 days this year, but it still doesn’t seem like enough time to pack in every event, tour, lecture, and party. […]

Bing Crosby House in Palm Desert Could Be Among the County’s Most Expensive Sales

Featured image credit: Paramount Pictures Before Mariah Carey wrapped her mittened hands around the holiday music charts, December was the season of Bing. Legendary actor and crooner Bing Crosby recognized the value of a well-timed Christmas tune… or ten. When the holidays rolled around, so did Crosby’s latest carol… or maybe a golden oldie. It […]