Readers’ Choice Award Recipients Gina Ammon + Donna Baker Talk About What It Takes to Be the Best REALTORS® in the San Gabriel Valley

If you’ve had the pleasure of buying or selling a property in Monrovia in the last decade, then you’re undoubtedly familiar with the powerhouse duo of Gina Ammon and Donna Baker. These two forces combine their expertise and ethics, daring to make real estate as enjoyable and worthwhile an experience as life in their cozy […]

Real Estate Agencies Have Even More Value in Today’s Evolving Housing Market

Was there ever really a time when you could simply throw a home listing on a real estate brokerage’s website and twiddle your thumbs while the property sells itself? If those legendary conditions did, in fact, exist, they’re long gone now. Today’s buyers and sellers are contending with a monster of a market characterized by […]

Absorption Rate Analysis – August 2025: Where to Begin Your Off-Season Home Hunt

The summer selling season was winding down in August as kids returned to school and the summer cranked its heat in earnest (a Southern California specialty). That being said, there were no records broken in August like there were in July. But, depending on your neighborhood of interest, there’s still plenty to get excited about […]

Even in the Age of Convenience, Real Estate Brokers Are a Crucial Part of Your Success Story

In our convenience-driven culture, we understand why so many potential homebuyers and sellers make platforms like Zillow and Redfin the first stops on their real estate journeys. There’s no commitment on the browser’s part, and they can get an idea of the market supported by data and imagery that’s easy on the eyes. But if […]

Don’t Miss the California Balcony Inspection Law (SB326) Deadline – Are You Ready?

In sun-kissed California, where the weather always seems to smile upon us, few residential features offer quite the same sense of leisure as a balcony. We can survey the scene from on high, refreshment of choice in hand, communing with the natural world just feet from our coziest comforts. But in just a few short […]

How the Rise of the “New Listings Near Me” Search Changed the Game for Homebuyers

Perhaps it didn’t have the cultural impact of “new phone, who dis?” but the search phrase “new listings near me” flipped the way buyers search for homes on its… well, its roof. It’s a direct example of the effectiveness of location-based searching, a far cry from the newspaper ads and weekend open houses of yore. […]

Absorption Rate Analysis – July 2025: A Predictable Month Serves Up Our Lowest Absorption Rate High Yet

July was a bit more predictable than June in the Greater Los Angeles housing market. For one, we sold even more homes, indicative of the summer surge we experience every year at this time as families take advantage of the break from school. The drops and surges were also more modest in July; no double-digit […]