Was there ever really a time when you could simply throw a home listing on a real estate brokerage’s website and twiddle your thumbs while the property sells itself? If those legendary conditions did, in fact, exist, they’re long gone now. Today’s buyers and sellers are contending with a monster of a market characterized by […]
Category: Industry
Absorption Rate Analysis – August 2025: Where to Begin Your Off-Season Home Hunt
The summer selling season was winding down in August as kids returned to school and the summer cranked its heat in earnest (a Southern California specialty). That being said, there were no records broken in August like there were in July. But, depending on your neighborhood of interest, there’s still plenty to get excited about […]
Even in the Age of Convenience, Real Estate Brokers Are a Crucial Part of Your Success Story
In our convenience-driven culture, we understand why so many potential homebuyers and sellers make platforms like Zillow and Redfin the first stops on their real estate journeys. There’s no commitment on the browser’s part, and they can get an idea of the market supported by data and imagery that’s easy on the eyes. But if […]
Is the Fall Lowkey the Best Time to Start Your House Search?
Summer has long reigned as the season of the big move. The kids are out of school, the daylight is plentiful, and the weather may be hot, but it won’t destroy your furniture. It’s hard to beat the summer for home sales – unless you’ve got an eye for a deal. The savvy buyers save […]
Don’t Miss the California Balcony Inspection Law (SB326) Deadline – Are You Ready?
In sun-kissed California, where the weather always seems to smile upon us, few residential features offer quite the same sense of leisure as a balcony. We can survey the scene from on high, refreshment of choice in hand, communing with the natural world just feet from our coziest comforts. But in just a few short […]
Need an Advantage in Real Estate? Work With Local REALTORS®
We don’t need to tell you that it can be a little wild out there in Southern California’s real estate market without a trusted real estate agent by your side. Between the sniper-style bidding wars, seemingly endless demand, and a dwindling housing inventory, every move can feel like a monumental risk. And bringing in an […]
Why the Buyer Agency Agreement is Gaining More Favor Among Prospective Homebuyers
Trust is a crucial ingredient in establishing a connection between a homebuyer and their real estate agent. And few tools can be as effective when building trust as a buyer agency agreement. By its very nature, a buyer’s agreement serves to protect the interests and efforts of agents and homebuyers alike. Yet, it’s common for […]
How the Rise of the “New Listings Near Me” Search Changed the Game for Homebuyers
Perhaps it didn’t have the cultural impact of “new phone, who dis?” but the search phrase “new listings near me” flipped the way buyers search for homes on its… well, its roof. It’s a direct example of the effectiveness of location-based searching, a far cry from the newspaper ads and weekend open houses of yore. […]
Absorption Rate Analysis – July 2025: A Predictable Month Serves Up Our Lowest Absorption Rate High Yet
July was a bit more predictable than June in the Greater Los Angeles housing market. For one, we sold even more homes, indicative of the summer surge we experience every year at this time as families take advantage of the break from school. The drops and surges were also more modest in July; no double-digit […]
What’s the Difference Between Homeowners’ Insurance and Home Title Insurance? And Do You Need It?
If you’re in the market for a home in California, you’re at least passingly familiar with homeowners’ insurance. But home title insurance? That’s another story. And the fact that it’s another story may be news to you. A surprising number of people confuse homeowners’ insurance with home title insurance, mistaking them as synonymous. However, both […]









