6 Ways That Prime Real Estate Will Evolve Over the Next 5 Years

There was a time not too long ago when prime real estate was location-based, usually determined by a structure’s proximity to businesses, schools, parks, and luxurious amenities. But these days, the “prime” indicator means different things to different people. This makes it tougher to pin down as the definition is pulled this way and that […]

Absorption Rate Analysis – September 2025: Higher Absorption Rates with Lower Drama

Just when you thought it was safe to take a break, September was a busier month than market patterns might lead you to believe. It seems that people are taking advantage of the autumn lull to list their homes with less competition. And homes aren’t exactly languishing on the market. Home sales increased by roughly […]

What Makes Premium Real Estate Agents Different from Other Professionals?

Even in these days of economic uncertainty, interest in high-end real estate, like luxury mansions, continues to grow according to numerous sources. But when it comes to serving this higher echelon of clientele, a rookie real estate agent typically won’t cut it. Premium real estate agents consistently illustrate a mastery of the luxury market. But […]

Readers’ Choice Award Recipients Gina Ammon + Donna Baker Talk About What It Takes to Be the Best REALTORS® in the San Gabriel Valley

If you’ve had the pleasure of buying or selling a property in Monrovia in the last decade, then you’re undoubtedly familiar with the powerhouse duo of Gina Ammon and Donna Baker. These two forces combine their expertise and ethics, daring to make real estate as enjoyable and worthwhile an experience as life in their cozy […]

Real Estate Agencies Have Even More Value in Today’s Evolving Housing Market

Was there ever really a time when you could simply throw a home listing on a real estate brokerage’s website and twiddle your thumbs while the property sells itself? If those legendary conditions did, in fact, exist, they’re long gone now. Today’s buyers and sellers are contending with a monster of a market characterized by […]

Absorption Rate Analysis – August 2025: Where to Begin Your Off-Season Home Hunt

The summer selling season was winding down in August as kids returned to school and the summer cranked its heat in earnest (a Southern California specialty). That being said, there were no records broken in August like there were in July. But, depending on your neighborhood of interest, there’s still plenty to get excited about […]

Even in the Age of Convenience, Real Estate Brokers Are a Crucial Part of Your Success Story

In our convenience-driven culture, we understand why so many potential homebuyers and sellers make platforms like Zillow and Redfin the first stops on their real estate journeys. There’s no commitment on the browser’s part, and they can get an idea of the market supported by data and imagery that’s easy on the eyes. But if […]

Don’t Miss the California Balcony Inspection Law (SB326) Deadline – Are You Ready?

In sun-kissed California, where the weather always seems to smile upon us, few residential features offer quite the same sense of leisure as a balcony. We can survey the scene from on high, refreshment of choice in hand, communing with the natural world just feet from our coziest comforts. But in just a few short […]