At JohnHart, we’ve done everything within our power to give our clients a heads up about any inventory coming to the market. We know those early days are crucial to buyers for setting a plan, just as they’re integral for sellers in building interest in their listings. We’re happy to announce that, by partnering with the highest traffic real estate app in the U.S., Zillow, we’ll now be able to give early visibility to sellers, buyers, and agents like never before. Thanks to a new innovation, Zillow Preview℠, we’re now able to open the door to the widest audience in national real estate while providing strategy before day one.
Pre-Marketing: Post-Zillow
With Zillow Preview, all you’ll need is a phone or computer and reliable internet to view pre-market inventory. We’ve always emphasized the importance of pre-marketing at JohnHart, a clearly defined phase of the transaction that we use our support staff of experts to execute to perfection. By partnering with Zillow Preview, we not only build momentum for listings on their way to the market. We also open the door to approximately 235 million unique users a month. Zillow Preview displays listings on both Zillow and Trulia for maximum exposure at no additional cost to consumers or agents. Listings additionally feature in search results and email alerts. Now that’s how you pre-market.
How Zillow Preview Benefits Buyers
Sellers aren’t the only ones to benefit from Zillow Preview. With wider access to pre-market inventory, buyers can develop a more realistic perspective of the market and adjust their strategies accordingly. Zillow Preview also makes it easier for buyers to contact listing agents and pre-schedule property tours. Buyers don’t have to commit to JohnHart or any other specific brokerage to get access to these pre-market listings or send questions to listing agents. Rather, they can browse, save, and even share these early listings with no strings attached.
A More Effective Way for Agents to Strategize
Even agents benefit from Zillow Preview. With easier access to early visibility for a larger audience, agents have a bigger data pool to study and share with their clients, allowing them the luxury of pivoting strategies in real-time. This includes experimenting with pricing, since price adjustments made during the preview phase will not be reflected like a price adjustment during the live phase. It’s a significant addition to the pre-marketing push that feeds a more dramatic and impactful jump to active status, making the most of an astute agent’s timing. Obviously, effective use of Zillow Preview can also add the benefit of new listings rolling in.
We’re even applying the JohnHart model to Zillow Preview to make it simpler for our agents. All they’ll need to do is provide a signed listing, a signed disclosure, a photo of the property, and coordinate the basic listing details. Our support team of experts will take it from there!
“A Rare Competitive Edge”
Perhaps JohnHart’s Founder and CEO, Harout Keuroghlian, best summarized the benefits of the partnership with Zillow Preview. “JohnHart Real Estate’s partnership with Zillow Preview sets a new standard for how we position our listings, maximizing exposure even before they hit the market. By giving our sellers early access to the millions of active homebuyers on Zillow, we are adding a powerful layer to our marketing strategy and providing a rare competitive edge. We are committed to equipping our agents with every tool possible to drive more efficient, strategic results and greater opportunities for our clients.”
Eyes on the Horizon
In a highly regulated industry in which agents and sellers alike have been demanding more accessibility, Zillow Preview is a breath of fresh air. By opening early visibility to anyone with an internet connection, Zillow levels the playing field and allows more space for creative strategy and innovation. Do we even need to say that JohnHart’s excited to be a part of that?
With a brand that says as much as JohnHart’s, Senior Copywriter Seth Styles never finds himself at a loss for words. Responsible for maintaining the voice of the company, he spends each day drafting marketing materials, blogs, bios, and agent resources that speak from the company’s collective mind and Hart… errr, heart.
Having spent over a decade in creative roles across a variety of industries, Seth brings with him vast experience in SEO practices, digital marketing, and all manner of professional writing with particular strength in blogging, content creation, and brand building. Gratitude, passion, and sincerity remain core tenets of his unwavering work ethic. The landscape of the industry changes daily, paralleling JohnHart’s efforts to {re}define real estate, but Seth works to maintain the company’s consistent message while offering both agents and clients a new echelon of service.
When not preserving the JohnHart essence in stirring copy, Seth puts his efforts into writing and illustrating an ongoing series entitled The Death of Romance. In addition, he adores spending quality time with his girlfriend and Romeo (his long-haired chihuahua mix), watching ‘70s and ‘80s horror movies, and reading (with a particular penchant for Victorian horror novels and authors Yukio Mishima and Bret Easton Ellis). He also occasionally records music as the vocalist and songwriter for his glam rock band, Peppermint Pumpkin.
