With well over 10,000 real estate agents to compete with in LA, sellers and buyers are seeking prompt justification why they should pick you over the next Tom or Jane. If you ran into your dream client and had 5 minutes to make your point, how would you make it happen?
For the next week I will be posting the 6 steps to your perfect pitch. Today is Step 2…
Tell your audience what they’ll get from your proposal
Use a motivated sequence to be informative and persuasive in your speech:
1. Gain their attention by being able to relate to them.
2. Convince your target that they “need” your services.
3. Satisfy their problems with a suitable solution.
4. Get your audience to visualize their future with your service.
5. Tell your audience exactly what you want them to do today and exactly how to do it, and explain what you will do once they have made a decision to move forward.
Contributor, designer & admin for JohnHart Gazette.