Absorption Rate Analysis: November 2022 Underscores That the Success of Los Angeles Homes For Sale Varies Widely By Neighborhood

November’s Absorption Rates artfully illustrate the night-and-day diversity of markets around the Greater Los Angeles area. Those who have been following this column will easily recall how October showed all (but one!) neighborhood drop toward a buyer’s market. And this was after watching several neighborhoods continuously edge further into the seller’s favor. But November kept […]

Absorption Rate Analysis: October 2022 Brings Big Changes to Houses for Sale in LA

You only need to glance at our Absorption Rate Analysis chart for October to see it was a month that brought big changes. For as long as we’ve been officially tracking absorption rates, we’ve seen almost unanimous movement toward a seller’s market. But for the first time, we actually saw all areas except one drop […]

Absorption Rate Analysis: September 2022 (Mostly) Leans Harder Into a Seller’s Market

Has it already been a month since our last absorption rate roundup? September’s numbers are in and we’re seeing most neighborhoods trending upward with higher absorption rates than August. If we’re using the universally accepted 20% indicator of a healthy seller’s market, then every neighborhood but one is still a seller’s market. But as our […]

real estate commission caps

How Can You Deliver True Value to Your Clients When You Solely Focus on Real Estate Commission Splits?

A lot of companies like to claim that anything less than 100% is unacceptable. But consider what this really means for a moment. It means absolutely no mistakes. Sounds like a pretty tall order, right? But now let’s examine this through the lens of the real estate industry. In real estate, one mistake can cost […]

harout keuroghlian of johnhart real estate exsplain power of influence and persuasion

The Power of Influence

There are few terms more liberally thrown around these days than “influencer.” Naturally, with such a hot button topic, you’ll find virtual libraries of content about influence. Yet, I had trouble finding anything out there about influence in real estate. I started contemplating my own definition of an influencer, which is likely different than what […]