JohnHart’s 12 Skills for Exponential Growth in Real Estate: Skill #9 – Storytelling

Don’t see how storytelling relates to real estate? In what has widely been decried as one of the worst endings in television history, Game of Thrones explained away its conflicts when a main character resolutely proclaimed:  “What unites people? Armies? Gold? Flags? Stories. There’s nothing in the world more powerful than a good story. Nothing […]

Absorption Rate Analysis August 2023: A Low Drama Month to Follow a High Drama Year

After a few months of drama, it seems the summer’s absorption rates are going into the fall with a whimper instead of a bang. No record highs for any neighborhoods. No lows either. Compared to previous months, the shifts in position were modest with the exception of one desert community. Can you guess which one? […]

Absorption Rate Analysis: July 2023 is Dropping It Like It’s Hot… Because It Is

Leave it to the hottest month on record to deliver a breath of fresh air to Southern California homebuyers. While it’s not exactly unanimous, 10 of the 12 neighborhoods we monitor dropped closer to a buyer’s favor. And we’re not talking about minor drops in most cases. One neighborhood even sank a surprising 18 percentage […]

Absorption Rate Analysis: June 2023 Sees 5 Record Highs

While June’s absorption rate statistics favored surges further into the seller’s market (no shock there), we saw a bit more balance than May’s brutal surge-fest. For one, June’s most aggressive climb was nine percentage points; a far cry from the vicious 15% lunge we saw in Upland in May. Also, while we only witnessed two […]

JohnHart’s 12 Skills for Exponential Growth in Real Estate – Skill #8: Leadership Development

It’s easy to relax into the idea that our CEO, founder, and principal broker, Harout Keuroghlian, is the leader here at JohnHart Real Estate. While that’s true, it’s also an oversimplification. That’s because, by the very tenets of our company, Harout encourages leadership development in all roles and at all levels within our company. JohnHart […]

Absorption Rate Analysis: May 2023 – Surprise! More Seller’s Favor Surges

We hope you enjoyed last month’s drops (in all but two of our neighborhoods, anyway) closer to buyer’s territory. Because a good amount of those same neighborhoods are snapping right back up like a bungee cord, rocketing us even further into the seller’s favor. Sure, there are a couple of neighborhoods still powering on with […]

JohnHart’s 12 Skills for Exponential Growth in Real Estate – Skill #7: Deep Work

We’re already over halfway through our series on JohnHart’s 12 Skills for Exponential Growth in Real Estate! So, with Skill #7, it’s time to go deep. Deep focus, deep determination… deep results. Our CEO, founder, and principal broker Harout Keuroghlian is a proud proponent of a concept called “deep work.” Popularized by author and computer […]

Absorption Rate Analysis: April 2023 – Strong Enough Housing Inventory to Move Toward Buyer’s Favor

Even in absorption rate analysis, what goes up must come down. It just seems that someone forgot to tell a couple of our neighborhoods. But after a March when we watched every neighborhood we service surge deeper into the seller’s favor, the scales seem to be balancing again. All but two of our neighborhoods dropped […]

JohnHart’s 12 Skills for Exponential Growth in Real Estate – Skill #6: Asking Good Questions

At JohnHart Real Estate, our staff and agents alike have become accustomed to unusual questions. We ask a lot of questions. And, thanks to our CEO, founder, and principal broker Harout Keuroghlian, we also receive plenty of them too. One of Harout’s classic questions consistently draws blank stares from new recruits: “Do you know enough […]

Absorption Rate Analysis: March 2023 – All Neighborhoods Move Deeper Into Seller’s Territory for the First Time

By now, 8 months into publicly releasing our absorption rate data, we’ve become pretty accustomed to the Greater Los Angeles area favoring the seller. But this is the first time we’ve seen every neighborhood we monitor move deeper into a seller’s market. So, if you’ve been thinking about selling your home, now might be a […]