If you’ve stepped away from our absorption rate analysis for a few months, you could easily look at May’s stats and think nothing’s really changed. It’s true, most of our neighborhoods have spent months hovering roughly around the same absorption rate range. Here’s a town hopping up a percentage point or two. There’s a neighborhood […]
Harout Keuroghlian
9 More Reads That Everyone Needs (Plus 3 Essential Books for Hard Times)
A few years back, I compiled a list of books that profoundly helped me not just in business, but in life. While that list still holds up, I’m a person who is constantly reading, absorbing as much undiluted knowledge as possible. So, we’re well past due for some additions to my previous list. Books demand […]
Tariffs and Immigration Keep the Average Home Price in California Rising. Here’s What You Can Do as a Real Estate Agent.
I’m a firm believer that politics has no place in our role as service providers to our community. But when political changes impact our industry, we as professionals can’t simply ignore them. This isn’t a political opinion, nor an attempt to sway political perspectives. It’s a call to do what’s needed to best serve our […]
Absorption Rate Analysis – March 2025: Course-Correcting from February’s Surge
It almost feels like March is an apology to the prospective homebuyers of the Greater Los Angeles area for February’s unanimous surge into the seller’s market. It was mostly a kinder month for the buyers, showing drops closer to the buyer’s market in all except four of these communities. And two of those just treaded […]
When Will We See Interest Rates Dropping Again? Probably Soon. But There’s More to the Story.
It’s still one of the hottest questions in the real estate industry: when will we see interest rates dropping again? Short answer: probably on December 18. The Federal Reserve will be gathering for the Federal Open Market Committee meeting and I am confident that they will announce a modest policy rate reduction to close out […]
Absorption Rate Analysis – October 2024: Welcome to the Season of the Sellers
In the realm of real estate absorption rates, it seems that what goes down must come up. At least in the competitive housing market of the Greater Los Angeles area. As we head deeper into the autumn, the sun that shined so brightly on prospective home buyers is slipping behind the clouds, returning favor to […]
With These 4 Steps, You Can Master Professional Networking
You’ve heard the old adage, “It’s not what you know. It’s who you know.” I wouldn’t say I 100% agree with that message. But is there power in professional networking? Absolutely. As the founder and principal broker of a real estate firm, I frequently emphasize to my agents the importance of developing what I call […]
Absorption Rate Analysis – September 2024: The Most Impressive Absorption Rates We’ve Ever Published
This is the single most impressive absorption rate analysis we’ve published since we first started sharing our numbers in August 2022. Perhaps it was the market anticipating the federal interest rate drop. We’re finally below 5%! Or perhaps things really are just starting to swing in the buyer’s favor. Whatever the case, the dropping absorption […]
Absorption Rate Analysis – August 2024: A Great Month for Home Buyers
August 2024 was a great month for home buyers according to our absorption rate stats. While it wasn’t one of those months with a near-unanimous pull toward the buyer’s favor, the surges were (mostly) modest. And the drops tended to be much more significant, plunging certain communities into absorption rate depths we haven’t seen in […]
Should You Rent Out or List Homes for Sale in California?
Is it better to rent out or list homes for sale in California? You’d be surprised how much this question comes up. There’s no denying that property is a solid investment. But when you’ve generated enough wealth to consider retiring your primary residence to an investment property, it’s time to make that crucial choice. Is […]