There’s a delicate art form that goes into home staging. Don’t believe us? Then you’ve clearly never tried to sell houses in Beverly Hills, where staging is amplified to meet its environs. Beverly Hills houses demand more than some simple tidying up. Rather, these properties are stars of the luxury real estate circuit that do best with some tasteful styling before their big close-up with the photographer. Today, we take a look at how intuitive brokers and premium real estate agents use masterful staging to elevate Beverly Hills homes in the eyes of a discerning market.
Preparing Your Stager’s “Canvas”
Just as with any staging endeavor, any traces of the seller’s identity must be removed to leave behind a sterile, neutral canvas. Family photos, collectibles, and personal decor need to be excised from the home, giving you and your staging expert full control of the environment. But make no mistake. Details matter more than ever in Beverly Hills houses, where luxury is the baseline. Therefore, you can count on a talented home stager to use space, texture, and arrangement to emphasize the home’s strengths instead of the seller’s personality. It’s not exactly a blank slate, but it demonstrates the flow of the home while allowing prospective buyers to imagine themselves in its sanctuary.
Deep Clean It Like You Mean It
Beverly Hills houses were built for the white glove test. This means there’s no room for even a single speck of dust: windows, light fixtures, and built-ins all need to gleam and sparkle. Your photographer will be shooting in high resolution to do these luxury properties justice, so smudges and fingerprints will be all the more noticeable. Therefore, either hire a team of cleaning professionals or roll up your own sleeves and don’t be stingy with the elbow grease.
Lighting the Way for the Buyers
The kind of luxury mansions you’ll find among Beverly Hills houses tend to appear more welcoming with the curtains thrown open to let that California sunshine soak in. We’re blessed with some of the best weather in the country; might as well use it! Even with their abundance of natural light, houses in Beverly Hills can also benefit from well-placed lamps to completely eradicate patches of darkness and shadow. A savvy stager will recognize the individual strengths of accent, task, and ambient lighting, carefully orchestrating them to bring out the home’s potential for warmth.
Staging with a Purpose
Obviously, staging demands more than a collection of furniture haphazardly slapped together in a home. There has to be a story to it; a flow. And that flow should be guiding prospective homebuyers to the property’s hallmark features. Focal points might include a grand fireplace, lovingly carved staircase bannisters, or panoramic vistas outside floor-to-ceiling windows. Keeping these in mind, stagers of Beverly Hills houses strive to balance intimacy and spacious openness to emphasize the structure’s numerous selling points.
Putting Thought Behind Each Staging Decision
It can be easy for an inexperienced home stager to get swept up in the luxury of Beverly Hills houses hitting the market and overpower the aesthetic with lavish accessories. But in matters of taste, a little tact can go a long way. A velvet throw here, a silk pillow there, and plenty of freshly cut flowers can do wonders to bring out a home’s accents without falling into a cluttered rut. Likewise, stagers can amplify light and space with a few strategically placed mirrors.
Exterior Staging for Home Extensions
Beverly Hills houses often have more yard to play with than your average LA-area home. And all of that green can really bring out a property’s curb appeal. While most staging takes place inside the home, a creative stager will recognize the strengths in curating a strong exterior aesthetic. We’re talking garden lighting, chic lounge furniture, and botanic orchestration that makes patios and balconies feel like bona fide extensions of the home.
Sensing Success With Beverly Hills Houses
While we want the right eyes on a listing, it’s not enough to appeal to a single sense when marketing Beverly Hills homes. With fragrance creating some of the most influential sensory experiences, some stagers incorporate scent into their efforts. Subtle aromas of citrus, eucalyptus, and even the fragrances of certain flowers can elevate a home’s atmosphere dramatically. Remember: the key is to complement but never overwhelm.
Experts Collaborating for the Win
A professional stager is expected to work a fair bit of magic, especially where luxury Beverly Hills houses are concerned. But the operation shouldn’t rest on their shoulders alone. Trust them to get the visual balance just right while other professionals, like photographers and videographers, lend their expertise through light and perspective. Working together, a team of creative professionals can bring out a luxury home’s winning features, ensuring a short stay on the market.
With a brand that says as much as JohnHart’s, Senior Copywriter Seth Styles never finds himself at a loss for words. Responsible for maintaining the voice of the company, he spends each day drafting marketing materials, blogs, bios, and agent resources that speak from the company’s collective mind and Hart… errr, heart.
Having spent over a decade in creative roles across a variety of industries, Seth brings with him vast experience in SEO practices, digital marketing, and all manner of professional writing with particular strength in blogging, content creation, and brand building. Gratitude, passion, and sincerity remain core tenets of his unwavering work ethic. The landscape of the industry changes daily, paralleling JohnHart’s efforts to {re}define real estate, but Seth works to maintain the company’s consistent message while offering both agents and clients a new echelon of service.
When not preserving the JohnHart essence in stirring copy, Seth puts his efforts into writing and illustrating an ongoing series entitled The Death of Romance. In addition, he adores spending quality time with his girlfriend and Romeo (his long-haired chihuahua mix), watching ‘70s and ‘80s horror movies, and reading (with a particular penchant for Victorian horror novels and authors Yukio Mishima and Bret Easton Ellis). He also occasionally records music as the vocalist and songwriter for his glam rock band, Peppermint Pumpkin.
