Even in these days of economic uncertainty, interest in high-end real estate, like luxury mansions, continues to grow according to numerous sources. But when it comes to serving this higher echelon of clientele, a rookie real estate agent typically won’t cut it. Premium real estate agents consistently illustrate a mastery of the luxury market. But is it purely experience that grants them that unofficial “premium” distinction? Or is there more to it?
Premium Real Estate Agents Know How to Get Results
Decades of experience won’t matter if a premium real estate agent can’t show a proven track record of successful results. High-end properties are inherently complex, with multi-million dollar estates and demanding clientele often adding further considerations into the mix. These professionals understand luxury deals inside and out and employ proven strategies that close them efficiently and discreetly.
They Don’t Meet Expectations. They Exceed Them.
Since premium real estate agents work with clients who are generally more discerning, they need to be able to meet (or hopefully exceed) these lofty expectations. From leading uncompromising property searches to orchestrating private showings around rigid schedules, these agents understand that undivided attention is often crucial to client satisfaction. Because of this, they often employ a support team of experts to handle details so they can stay focused on providing a seamless client experience. This backing allows them to provide the convenience, tactful prudence, and care worthy of the “premium” distinction.
Marketing Luxury Mansions and Other High-End Real Estate Properties
Getting the attention of affluent buyers requires a refined marketing approach much more creative, ambitious, and involved than what cuts it on the standard market. In order to provide this amplified marketing juggernaut, premium real estate agents tap into their exclusive marketing channels while carefully orchestrating high-end photography and videography, state-of-the-art virtual staging, and international clientele to elevate a distinguished property above the other luxury mansions. Sometimes, all of this is done without a listing even going public. But it’s not magic. It’s knowing the right people.
The True Value of Connections
Speaking of knowing the right people, premium real estate agents are highly connected, even when compared to other REALTORS®. The most successful luxury real estate agents boast burgeoning networks full of reliable brokers, wealth managers, attorneys, private lenders, and other useful professionals that can iron out the rough edges of a deal. Often, these pinnacles of real estate align themselves with powerful industry organizations and networks. It’s an alliance that can offer a crucial edge when the difference between failure and victory is an off-market listing.
Masters of Discretion
Perhaps one of the most distinct gifts of premium real estate agents is their awareness of their clients’ inherent privacy. Luxury agents have learned the art of discretion, maintaining a professional degree of confidentiality that never loses sight of their clients’ often recognizable status. When working with celebrities, high-level executives, and international investors, privacy is the name of the game. And premium real estate agents who master this skill will quickly earn the trust and referrals of this higher echelon of clientele.
Premium Real Estate Agents Are a Different Breed
Luxury real estate isn’t the right path for every agent. Some have trouble with the stresses that come with higher-stakes deals, white-knuckle deadlines, and lofty client expectations. But for the professionals who can adeptly learn to manage risk, maximize value, and carefully cultivate a branded experience built on service, a future in luxury real estate could be a particularly bright one. And if interest in luxury properties continues along its current trajectory, we’ll be seeing increasing demand for premium real estate agents in the coming years.
With a brand that says as much as JohnHart’s, Senior Copywriter Seth Styles never finds himself at a loss for words. Responsible for maintaining the voice of the company, he spends each day drafting marketing materials, blogs, bios, and agent resources that speak from the company’s collective mind and Hart… errr, heart.
Having spent over a decade in creative roles across a variety of industries, Seth brings with him vast experience in SEO practices, digital marketing, and all manner of professional writing with particular strength in blogging, content creation, and brand building. Gratitude, passion, and sincerity remain core tenets of his unwavering work ethic. The landscape of the industry changes daily, paralleling JohnHart’s efforts to {re}define real estate, but Seth works to maintain the company’s consistent message while offering both agents and clients a new echelon of service.
When not preserving the JohnHart essence in stirring copy, Seth puts his efforts into writing and illustrating an ongoing series entitled The Death of Romance. In addition, he adores spending quality time with his girlfriend and Romeo (his long-haired chihuahua mix), watching ‘70s and ‘80s horror movies, and reading (with a particular penchant for Victorian horror novels and authors Yukio Mishima and Bret Easton Ellis). He also occasionally records music as the vocalist and songwriter for his glam rock band, Peppermint Pumpkin.
