You really can’t overestimate how crucial effective communication is to a winning real estate experience. But when you have hundreds of real estate professionals, how can you possibly ensure that everyone lands on the same page? At JohnHart Real Estate, this all comes down to our custom-built CRM, SWARMcrm.
Nothing less than a tailored CRM would do for our agents’ specific needs, and we spared no expense in creating a system that can organically evolve with our professional needs. JohnHart’s Buyer Match and Seller Match features are a fitting example of how we’re using SWARMcrm to streamline agent communication, better serve our clients, and create a robust system that satisfies the needs of the many, not just the few. Oh, and did we mention it helps our clients in buying and selling houses more efficiently?
What Are Buyer Match and Seller Match?
JohnHart’s Buyer Match and Seller Match are features within our custom SWARMcrm that make identifying and connecting buyers and sellers an almost automatic process, while leaving enough control for our valued agents to optimize their efforts. This isn’t just about connecting the dots in a single agent’s network. Rather, SWARMcrm uses our Buyer Match and Seller Match features to access interested and invested buyers and sellers from the networks of all 600+ of our agents. Without our custom CRM, it’s a painstaking process that would take hours every week (at the very least). But JohnHart’s agents need only log into their SWARMcrm accounts each morning to find a refreshed list of opportunities waiting for them.
Tools like Buyer Match and Seller Match are particularly useful in competitive markets like Southern California’s. Low housing inventory, high prices, bidding wars, and location challenges all stretch out the time buyers spend searching for the right homes. By using Buyer Match and Seller Match, our agents adopt a more efficient means of buying and selling houses that gives clients on both sides of the aisle a clear advantage.
The Benefits of Buyer Match and Seller Match
We’re past the point in this industry where we can simply wait for opportunity to knock on our doors. Buyer Match and Seller Match allow JohnHart’s agents to make their own opportunities by seamlessly connecting real buyers and real sellers in a tightly-knit network of trusted professionals. But our Buyer Match and Seller Match features aren’t limited to active listings. Due to the model of our single-owner brokerage, we can access opportunities for buying and selling houses before they even touch the market.
As part of our Buyer Match and Seller Match tools, JohnHart agents have access to:
- Active listings
- Their personal network of contacts
- JohnHart’s vast network of collected contacts
- Every active buyer in the JohnHart network
- Every JohnHart listing (including Coming Soon and Sneak Peek listings)
- Thousands of addresses identified by our algorithm in our CRM as likely to sell
No private client data is compromised in this process. It’s a method that can only reflect positively on our agents, allowing them to build trusted client relationships supported by real, actionable value.
How Buyer Match and Seller Match Work
SWARMcrm will automatically use JohnHart’s Buyer Match and Seller Match features to scan contacts for whom all necessary data has been entered. Scrutinizing our entire network, these tools then identify the strongest matches between:
- Buyers and listings
- Buyers and off-market properties
- Buyers and potential sellers
- Sellers and active buyers
JohnHart’s agents are notified when a match is found, saving them valuable time that may have otherwise been sunk into cold call prospecting and guesswork.
Client Connections with Meaning
Now, imagine the kind of advantage this gives a JohnHart agent at a buyer’s consultation or listing presentation. This isn’t a vague promise to “keep an eye on the market.” Buyer Match and Seller Match allow an agent to pull up real listings, off-market opportunities, and addresses identified by cutting-edge predictive AI as most likely to sell. These are concrete opportunities that buyers and sellers can act on. The gratification doesn’t get more instant than logging into SWARMcrm at a listing presentation and using Seller Match to show your all-but-guaranteed client how:
- Many buyers in our system are looking for a home like theirs
- Many of our agents have active, interested buyers in the area
- The demand is there even before their home is listed
Buying and selling houses has never been so intuitive.
We Built Our CRM with Synergy in Mind
One of the strongest benefits of JohnHart’s custom CRM, SWARMcrm, is the synergy our agents can enjoy by simply combining tools such as Buyer Match and our Inventory Identifier tool, which uses predictive AI to determine which contacts are most interested in selling houses. Best of all, it takes no prompting on our agents’ part. Inventory Identifier is automatically collaborating with Buyer Match behind the scenes to highlight:
- Properties with equity
- Owners with activity
- Homes likely to sell within an estimated timeframe
Buyer Match then takes over, linking this data to actual buyers. Again, who knows how long it would take a professional to manually connect these dots. SWARMcrm does it in seconds. When we said we’re committed to saving our agents time, we weren’t kidding. But beyond that, when our agents reach out to a contact flagged by our Buyer Match or Seller Match tools, they have an in to a real conversation. “We have a buyer for your property” or “there’s verifiable demand for a home like yours” has so much more impact than “have you given any thought to selling your home?”
A Streamlined, More Efficient Means of Communicating
Communication is essential to our Buyer Match and Seller Match features working as intended. Therefore, each time you wish to connect with an interested client in JohnHart’s collective network, SWARMcrm allows you to send and receive requests with time-saving templates such as:
“Hi, [AGENT NAME], I may have a seller your buyer might be interested in. Let me know if you’d like to connect.”
Therefore, Buyer Match and Seller Match still allow for a sensible level of agency among our professionals. Agents can also keep their active Match Requests organized by labeling them with statuses such as pending, accepted, or rejected.
An Army for the Price of One
When clients reap the benefits of JohnHart’s innovative tools like Buyer Match and Seller Match, they’re not just getting the benefits of a single agent. They’re getting access to the entirety of JohnHart’s network. By this, we mean thousands of insightful data points, active buyers across multiple markets, agents holding close relationships with potential sellers, and a continuous orchestration of matches happening automatically.
Buyer Match and Seller Match are just a couple of the features loaded into our customized SWARMcrm that make buying and selling houses an easier, more efficient, and more rewarding experience for our agents and clients alike. We want our agents to have the time to do more and thus make more. It’s a foundation of the JohnHart business model. If you’re curious about what your career would look like with tools like Buyer Match and Seller Match at your disposal, visit us today at JoinJohnHart.com.
With a brand that says as much as JohnHart’s, Senior Copywriter Seth Styles never finds himself at a loss for words. Responsible for maintaining the voice of the company, he spends each day drafting marketing materials, blogs, bios, and agent resources that speak from the company’s collective mind and Hart… errr, heart.
Having spent over a decade in creative roles across a variety of industries, Seth brings with him vast experience in SEO practices, digital marketing, and all manner of professional writing with particular strength in blogging, content creation, and brand building. Gratitude, passion, and sincerity remain core tenets of his unwavering work ethic. The landscape of the industry changes daily, paralleling JohnHart’s efforts to {re}define real estate, but Seth works to maintain the company’s consistent message while offering both agents and clients a new echelon of service.
When not preserving the JohnHart essence in stirring copy, Seth puts his efforts into writing and illustrating an ongoing series entitled The Death of Romance. In addition, he adores spending quality time with his girlfriend and Romeo (his long-haired chihuahua mix), watching ‘70s and ‘80s horror movies, and reading (with a particular penchant for Victorian horror novels and authors Yukio Mishima and Bret Easton Ellis). He also occasionally records music as the vocalist and songwriter for his glam rock band, Peppermint Pumpkin.
